So about me, I designed and patented The Beer Gauge back in 2009 and it has been Australia’s favourite stubby holder ever since.  Wait, that’s self-proclaimed, but anyway. 🤣

The problem it solved is, well, basically, “laziness”. Which as a beer lover you would understand, goes hand in hand with sinking back a few coldies.  When your mate gets up to go to the fridge
and asks “who needs a beer?”, who has the energy to actually pull the bottle from the stubby holder to see if they are “Good”, “Right for Now” or ready for another?  “While you’re up”

The Beer Gauge is the best stubby holder in Australia because it is the ultimate product for every beer drinker and also doubles as some light entertainment as guaranteed when you are having a session with your mates. You will find before you know it you will start to use the sayings. (well you were already using those 3 sayings der, that’s how I came up with them).

Now for the serious stuff, remember that time in 2020 when Covid hit? (I am sure if you think hard enough you will be able to remember the time that I mean).  I had to do a pivot with my own online social media management business as I lost some big clients when the country shut down.  I decided to put my energy into building my brand, given that everyone was at home and now online shopping was the only way to shop.

Long story short, the brand exploded, people loved The Beer Gauge and I have since now expanded the range to include several other products to help you enjoy your beer.  One of those products being our now famous (yes self-proclaimed again, but we sold a shit ton of them, put it that way) “Will only remove for Beer”,“Will only remove for Wine”  and “Will only remove for Coffee” 3-layer washable face masks.  As much as we hate wearing them, like it or hate it, face masks are now becoming a part of life to keep the nasty bugs away, so we figure they may as well be super comfortable and give others a laugh at the same time.

I have now expanded the range of cool beer gifts and accessories and will continue to do so, so that The Beer Gauge will soon become your one spot place to shop for gifts for every beer lover (and to treat yourself of course).

Because Beer is Life.